On Part 1 we spoke of some current changes in the advertising world. On part 2 we take a closer look on social media as The current communication venue between the organization and the out-side world and ask How this should be run – do you leave it for a small group to run or should the whole organization be involved? Is it a long-term deep process or a limited campaign?Are you an organization that is capable of receiving criticism? After the buzz has ended, WHAT does your organization have to say to the world? We try to discuss this question on the final part of the series. Stay tuned…
Leave a Reply